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Photographers who rely on wordpress for their blogs or portfolios sometimes don’t have the right information to use all available tools on wordpress which can make their site rankings and outlook outstanding.
Taking perfect pictures for your blog by using cool photography gear is not only enough. Your blog needs to be optimized.
We have compiled 5 mistakes commonly made by photographers using wordpress. To avoid these mistakes, read about them below:
Mistake#1: Keeping image file names which make no sense.
Appropriate file names for images are really important as this affect your site’s SEO. When we talk about non-optimized image file names, it means file names with random numbers and alphabets like DSC00267.jpg, Image2.jpg or 10131-tda-0078.jpg.
Such image files are okay to archive your photo albums in your laptop storage system but they won’t work for your site. You must use descriptive keywords for image file names so search engines can catch the description of the photos on your website. You can use file names like chocolate-chip-cookies.jpg. Don’t use long keywords and insert hyphens between each word.
Mistake#2: Keeping alt and title attributes empty.
Google and other search engines have difficulty in catching the content of pictures on your site. If an image name and its alt attributes are not relevant, it gets impossible for search engines to interpret it.
The alternate text basically helps to define an image when an internet browser image loading is disabled. If you would like to understand this in photography context, alternate text is more like an image name’s Meta data. Google primarily focuses on alt attributes of image to catch their content. So, you need to make sure you don’t leave alt text and title fields empty. It’s no rocket science to find them in wordpress. Simply, upload an image through add media option, click Show and you will have both the fields there.
Mistake#3: Squeezed pictures after adding new theme.
Normally bloggers are confused about this fact that altering the sizes of images in media settings will resize all the current pictures on their site. Well, it doesn’t happen this way. If you will change the theme of your site, the image sizes will also change. You need to make sure that you have the right image size according to the new theme you are uploading. There is one more option to fix this problem. You can install a Regenerate Thumbnails plugin which enables you to reset the size of the images you have uploaded on your site previously according to the new image size when you change a theme. This plugin can save a lot of your time.
Mistake#4: Not having site cached.
If your site is too slow while loading large images and that is affecting your photography business, you must have a cached version of your site. When you will have the cached version of your website, it will speed up your site 10 times faster. The good news is that we have a plugin for this as well! You can search different plugins for this. The one I recommend is W3 Edge. It will help you load images faster, decrease the downloading time which improves the visitors experience on your site.
Mistake#5: Not resizing images before uploading.
When photographers and bloggers upload unique and high quality images on wordpress, they give the right to access to people all over the world to access those images. Whichever image you upload on the web, it can be downloaded. Make sure you resize them to their full sizes according to the theme of your site before uploading.
Stephanie Lewis is a writer and a new born photographer. She joined Photography Concentrate team in 2017 and since then she has been trying to pursue the best photography and editing practices. Besides photography, she loves having coffee, meeting new people and travelling to exotic places. Stephanie also spends her free time catching up with new technology trends.